Investment Idea: YY Group — The Platform Fixing How the World Hires and Manages Essential Workers
Executive Summary
As an investor, I’m always on the lookout for interesting and fast-growing businesses, particularly in Southeast Asia — companies that remain relatively unknown in the West but are hiding in plain sight on major exchanges like the Nasdaq. They’re kind of like coins lost in the cracks of your couch — you might not notice them, but some of them may have real value once you take a closer look.
YY Group Holdings Limited (NasdaqCM: YYGH) is one of those companies. Headquartered in Singapore, YY Group helps businesses find, manage, and pay workers — quickly, reliably, and at scale — using its own all-in-one digital platform.
If you’re a hotel that needs 10 extra cleaners this weekend, a restaurant that needs servers for a big event, or a property manager who wants a single solution for cleaning, maintenance, and security, YY Group makes it easy. With just a few taps on their mobile app or dashboard, companies can find trained, verified workers, track their attendance, pay them automatically, and get reports — all in real time.
YY Group isn’t just about staffing. It also helps manage buildings — from offices to malls to apartments — by combining cleaning, maintenance, security, and more under one connected system. Think of it as the Uber, Grab, and Salesforce for essential services, rolled into one platform.
Despite a recent operating loss due to global expansion, the business is growing quickly and building the digital infrastructure for labor and facility management worldwide. With a market value of just over US$100 million, YY Group remains deeply under the radar — but not for long.
As of July 2025, the company’s stock is up over 240% in the past year, and it still looks relatively undervalued. In this report, we explain what YY Group does, why its business makes sense, and why it could become one of the most important platforms in the global economy.
So What Does YY Group Do?
At its core, YY Group connects businesses with workers and building services, in a way that is faster, smarter, and more transparent than the old-fashioned method of calling agencies, dealing with paper forms, or hiring unverified freelancers.
Here’s a simple breakdown:
1. Helps Businesses Quickly Hire Reliable Workers
Through its YY Circle Super App, companies can:
Search for available workers in real time
View ratings and background checks
Book them for part-time or full-time work
Automatically handle payments, attendance, and performance tracking
At the same time, job seekers can:
Sign up easily and verify their profiles
Take required online training
Accept jobs nearby, get paid digitally, and build their reputations
This solves a major headache for businesses: hiring reliable short-term workers without the risk or hassle.
2. Manages Buildings with a One-Stop Platform
Through its Hong Ye Group and Property Facility Services (PFS) divisions, YY Group helps manage everything a property needs: from cleaning to repairs to security. Instead of hiring separate contractors, building owners can rely on YY Group for:
Regular cleaning and janitorial work
Air conditioning, electrical, and plumbing maintenance
Security services, front desk staffing, and facility bookings
A central dashboard to monitor all these services in one place
YY also uses IoT (Internet of Things) sensors and smart tools — like its YY Smart iClean system — to track cleanliness and staff performance in real time, making sure nothing is missed.
3. Uses In-House Tech to Run Everything Smoothly
Unlike traditional staffing firms or property managers that outsource tech, YY Group builds and controls its own software. Its YY Smart Tech team handles:
All mobile apps and dashboards
Data security and system reliability
Custom tools that automate tasks and reduce manual work
Its MediaPlus team creates websites and digital marketing campaigns to help clients grow, and to attract more job seekers and customers to the platform.
Real-World Example
Let’s say a shopping mall in Malaysia needs:
6 extra cleaners for a weekend sale event
Ongoing security coverage for two entrances
Monthly deep cleaning of escalators and common areas
A way to track all of this in real time and make sure it’s done properly
The mall manager can go to YY Group’s app, request services, assign workers, and get automated reports. All the staff are verified, trained, and managed on the same system. No phone calls. No paperwork. No confusion. That’s the value YY delivers.
Where Does YY Group Operate?
YY Group is headquartered in Singapore and operates in Southeast Asia, Australia, the Middle East, and Europe, including:
Singapore, Malaysia, Vietnam, Thailand, and Hong Kong
Australia
UAE and Egypt
United Kingdom, Germany, and the Netherlands
South Korea
Each country is run by a local manager with deep knowledge of the market, backed by YY Group’s global tech and systems. The company has grown both by referrals from happy clients and by making strategic acquisitions to expand into new markets.
YY Group’s Impressive Clients
YY Group’s growing roster of high-profile clients is a clear sign that the company is solving real problems, delivering consistently excellent service, earning trust, and helping clients reduce costs.
Why Businesses Are Choosing YY Group
Speed – Get workers or services deployed fast, often within hours.
Trust – Background checks, training, and performance ratings build accountability.
Visibility – Clients can monitor everything from a central dashboard.
Cost savings – No need for multiple vendors or managers.
Flexibility – Hire for a day, a week, or a year—whatever’s needed.
By the Numbers
YY Group is already delivering results that most startups only hope to achieve:
380,000 workers registered and ready for deployment
300+ business customers
Over 7 million service hours completed
>95% job request fulfillment rate
Financial Performance: A Business in Expansion Mode
Like many tech-driven companies that are scaling globally, YY Group is in its growth investment phase.
In fiscal year 2024, revenue rose 29% to US$41 million, up from US$32 million in FY 2023, and has been growing by 33% per year since FY 2021, compared to the industry’s 13% average. This shows clear demand for its services.
However, earnings declined from a profit of US$852,000 in FY 2023 to a loss of US$4.8 million, driven by rising operating expenses from international expansion, technology development, and hiring.
This isn’t unusual for a company building infrastructure across four continents. Losses in this context aren’t a red flag — they’re a signal of aggressive investment to capture a huge market before competitors catch up.
And even if YY Group continues to burn cash at the same free cash flow rate of negative US$1.6 million in FY 2024, its US$3 million cash reserve gives the company a runway of roughly three years before needing additional funding.
Market Valuation (as of July 16, 2025)
Market Value: US$106 million
1-Year Share Price Return: +243%
90-Day Return: +146%
30-Day Return: +60%
Price-to-Sales Ratio: 2.5x
Compared to 6.8x for its peer group
Still modestly above 1.6x for the broader commercial services sector
Despite its momentum, the company still looks relatively undervalued based on its growth, technology platform, and expanding customer base.
Based on its current market value, investors appear to be pricing in an average annual revenue growth of 24% over the next five years, with expected revenue reaching approximately US$120 million by 2029.
This market-implied forecast is conservative — less than half of YY Group’s own projection of US$250 million in revenue by 2028. Given that the company grew revenue by 29% in FY 2024 and has averaged 33% annual growth since FY 2021, the market’s expectations seem reasonable, if not understated. Investors also appear to be anticipating a return to profitability within five years.
What’s Next?
YY Group plans to keep growing by:
Expanding to more countries through smart acquisitions and partnerships
Adding new services to its platform (like energy efficiency and ESG reporting)
Using more AI and data to help clients forecast labor and property needs
Becoming the go-to app for managing people and buildings in the real world
As the world becomes more digital, companies are demanding faster, cleaner, and smarter ways to manage their labor and property needs. YY Group is delivering that future — today.
Final Thoughts: The Simple Business That Could Scale Everywhere
YY Group is not trying to invent something new. It’s fixing something broken. Businesses everywhere need reliable workers. Properties everywhere need to be managed better. YY Group makes that easier — using smart software, trained people, and a platform that works.
It’s neither flashy nor glamorous, but it’s essential. And the numbers don’t lie: strong growth, global traction, and rising shareholder returns. If you believe that the world needs better systems for hiring, managing, and maintaining, YY Group is a name you should know and follow.
It’s not just a Southeast Asian success story. It’s the digital backbone of the real-world economy — and it’s just getting started.
For long-term investors hunting for overlooked growth stories with global ambition and practical impact, YY Group might just be the rare coin in the couch you didn’t know you were sitting on.